The honey colour of “Medara” is not produced by honey bees. It is not named to the Yovkov’s hero with a passion for riding wild horses of the story “Once Upon a Time”.
“Medara” is the colour that will be dominating interiors and architecture in 2022. „Medara“ was chosen by a team of experts in various domains, with the participation of brilliant assemblage of the best Bulgarian interior and product designers, architects, colourists, contemporary art and graphic design artists, manufacturers of paints, of flooring and decoration materials. The “Colour of the Year” initiative was launched 7 years ago by the Company “Orgachim” as a forecast concept on the modern colour trends over the next 12 months and focused to assist consumers in their choice of the paint colour for home or office design.
Surprisingly or not, the “Colour of the Year 2022” encompasses the entire history of the past year –a passion for renewal on the nature, indulging in old hobbies that were set aside, sharing our love for the places where we feel like home. This colour is incorporating the darker shades of orange, containing ochre, red and hues of brown, combining the vitality and adrenaline rush of red with the friendliness and warmth of the orange, referring to the down-to-earthness tones of the brown in order to create a high-visibility, magnetic hue that emanates warmth and energy.
According to Assoc. Prof. Albena Pavlova, PhD, Colourist at the New Bulgarian University, the Colour of the Year 2022 – „Medara“ is symbolically associated with the stability of the Earth (hues of brown), with the warmth of terracotta (ocher), with the calm of autumn (colourful but earthy, soothing colours), with the core values (related to Earth), with the mystery and radiance of old gold. On the other hand (unlike the classic bright orange, which is the colour associated with optimism), it evokes the need of a security and focus on the present (the ambiguous symbolic meaning of ocher). “This choice carries the message that our life is here and now, that if we feel bored with life maybe a little colour in our home wouldn’t hurt and that despite the stated need for action (brought by the red) we still don’t have enough energy. „Medara“ takes us out of the pure spirituality of the BéjàVu and brings us into the shooting materiality of earthly life”, interpreted the choice of the colour Assoc. Prof. Albena Pavlova, PhD.