Ensuring the Safety of Drivers and Pedestrians

We know how important it is to ensure the safety of drivers and pedestrians and as part of our corporate social responsibility, in 2017, we also joined the traditional, annual “Kill Speed, Save a Child” Campaign.

Ensuring the Safety of Drivers and Pedestrians

We know how important it is to ensure the safety of drivers and pedestrians and as part of our corporate social responsibility, in 2017, we also joined the traditional, annual “Kill Speed, Save a Child” Campaign.

This initiative started in the distant 2004 and aims to focus the attention of drivers and society on the alarming number of road accidents whose victims are children. Organizers do their utmost to protect the lives of children… Because not one single second saved on the road is worth the life of a child! Radio FM +, in order to remind this, chose the most noticeable mobile platform, visible to all drivers – the one on the rear window of public transport vehicles. Right there, signaling stickers are positioned with the Campaign vision, highlighting the general ads messages. To promote this idea, we also dedicated an area on the covers of our products and supported increasing the Campaign’s airtime. In this year, seven Municipalities – Sofia, Varna, Bourgas, Stara Zagora, Blagoevgrad, Sliven, and Ruse have joined the Campaign, which also positioned the distinctive Campaign symbol on vehicles of the public transport in the related Municipality. We, with the personal support of the Mayors of the Municipalities, have painted over 12 pedestrian walkway on key boulevards and crossroads in Sofia, Varna and Burgas. In 2018, we will continue with the responsible initiatives and will expand and further develop the traditional Radio FM+  “Kill Speed, Save a Child” .

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